Sans Normal Bomag 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir', 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, modern, neutral, clean, friendly, clarity, versatility, modern utility, system-like neutrality, geometric, rounded, monoline, open apertures, high legibility.
A clean sans with broadly geometric construction and smooth, continuous curves. Strokes read largely monoline, with rounded bowls and clear circular counterforms, giving an even, steady rhythm across text. Terminals are mostly straight and crisp, while joins stay tidy and simplified; diagonals (A, V, W, Y) are sharp and well balanced. Lowercase forms are compact and readable, with a single-storey a and g, open apertures in letters like c and e, and a tall, simple t with a short crossbar. Figures are straightforward and lining, with rounded 0 and an open, curved 2 and 3 that match the letterforms’ softness.
It suits interface typography, product UI, and general-purpose branding where a clean, modern voice is needed. The open forms and consistent stroke weight also make it a solid choice for wayfinding and signage, as well as editorial settings that benefit from a neutral, readable sans.
The tone is contemporary and matter-of-fact, with a mild friendliness coming from the rounded shapes and open counters. It feels neutral and functional rather than expressive, supporting clarity and a modern, minimal aesthetic.
The design appears intended as a versatile everyday sans that prioritizes clarity and consistency, using geometric foundations and open counters to stay legible at a range of sizes while maintaining a contemporary, unobtrusive character.
Spacing appears even and controlled, producing a calm texture in paragraphs. The uppercase shows slightly more geometric rigidity, while the lowercase softens the overall color, helping the type feel approachable in longer text.