Sans Normal Nogiv 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Mundial Narrow' by TipoType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, playful, confident, chunky, warm, approachability, impact, legibility, modernity, simplicity, rounded, soft, bubbly, compact, punchy.
A heavy, rounded sans with soft corners and broadly curved bowls that keep counters open despite the dense weight. Terminals are clean and blunt, with minimal contrast and a stable, upright construction. The lowercase shows a single-storey a and g, round i/j dots, and generally compact proportions that give words a tight, solid silhouette. Figures are similarly stout and simple, with clear, wide shapes that match the letterforms’ smooth geometry.
Well suited to bold headlines, brand marks, packaging, and promotional graphics where a friendly, high-impact voice is needed. It also works for short UI labels or signage when you want strong presence and quick recognition at a glance, especially at medium to large sizes.
The overall tone is approachable and upbeat, with a chunky friendliness that feels contemporary and informal. Its strong mass reads as confident and attention-grabbing while the rounded shaping keeps it from feeling harsh or technical.
The letterforms appear designed to deliver maximum impact with a welcoming personality: heavy strokes for presence, rounded geometry for warmth, and simple, contemporary shapes for broad applicability in modern graphic design.
The design favors smooth curves over sharp joins, and many letters have slightly flattened shoulders and apertures that create a consistent, cohesive rhythm in text. In longer lines it produces dark, even color with pronounced word shapes, making it feel more like a display-forward text companion than a delicate reading face.