Script Puruj 12 is a bold, narrow, high contrast, upright, short x-height font.
Keywords: headlines, branding, packaging, posters, invites, playful, crafty, friendly, storybook, casual, handmade feel, expressive display, casual charm, brand voice, craft aesthetic, brushy, bouncy, rounded, quirky, expressive.
A lively brush-script with hand-drawn irregularity, mixing soft curves with occasional sharp terminals. Strokes show strong thick–thin modulation, with heavier downstrokes and tapered entries/exits that feel inked rather than geometric. Letterforms are compact and slightly condensed, with small counters and a modest x-height that emphasizes tall ascenders and deep descenders. Connections are implied by flowing shapes, but many letters read as loosely joined or softly separated, keeping the rhythm legible while retaining an informal, handwritten texture.
Best used at display sizes for headlines, brand marks, packaging callouts, posters, and invitations where a handmade feel is desired. It can also work for short blurbs or pull quotes, especially when paired with a neutral sans or serif to balance its expressive stroke behavior.
The overall tone is warm and personable, with a spirited, bouncy cadence that suggests handmade signage or a playful editorial voice. Its confident weight and rounded motion give it an upbeat, approachable character suited to cheerful, conversational messaging.
The design appears intended to capture the look of confident brush lettering—expressive and slightly imperfect—while staying clear enough for practical display typography. It prioritizes personality and rhythm over strict uniformity, aiming to add a crafted, human touch to modern layouts.
Uppercase forms lean toward decorative swash-like construction, while lowercase maintains a more consistent brush rhythm, creating a charming contrast in mixed-case settings. Numerals follow the same hand-inked logic, with simplified shapes and noticeable stroke tapering that helps them blend naturally into text.