Sans Normal Adlum 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Neue Haas Grotesk Text' and 'Neue Helvetica Armenian' by Linotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, subheads, branding, ui labels, posters, modern, clean, dynamic, editorial, technical, emphasis, clarity, modernity, versatility, hierarchy, oblique, geometric, crisp, smooth, neutral.
A slanted sans with a clean, largely geometric construction and smooth, low-contrast curves. Strokes are even and consistent, with rounded bowls and straightforward terminals that keep the forms crisp and uncluttered. Proportions feel balanced and contemporary, with a steady rhythm in text and a clear, open approach to counters and apertures. The overall silhouette reads orderly and precise, while the slant adds forward motion without introducing calligraphic modulation.
Works well for headlines, subheads, and branding systems that want a contemporary sans with built-in emphasis. It also suits UI labels, navigation, and short informational text where a clean, forward-leaning voice helps differentiate hierarchy without relying on additional styling.
The tone is modern and matter-of-fact, with a slightly energetic, progressive feel from the consistent slant. It conveys a professional, editorial sensibility—confident and streamlined rather than expressive or decorative.
Likely designed as a versatile oblique companion for a neutral sans, providing a consistent, modern italic voice for emphasis in editorial and interface contexts while preserving geometric clarity and a stable typographic color.
Numerals and capitals maintain the same geometric logic as the lowercase, giving mixed settings a cohesive texture. The slant is strong enough to register clearly in headings and emphasis, yet the overall shapes remain restrained and legible.