Sans Superellipse Utbub 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Sweet Square' by Sweet (names referenced only for comparison).
Keywords: ui typography, tech branding, product design, signage, headlines, techy, modern, friendly, futuristic, clean, systematic geometry, interface clarity, brand distinctiveness, friendly precision, rounded corners, geometric, squared-round, monolinear, open apertures.
A geometric sans with monolinear strokes and a distinctive squared-round construction: curves resolve into softened corners and superellipse-like bowls rather than true circles. Terminals are clean and often horizontal/vertical, giving the letters a crisp, engineered feel while remaining approachable. Counters are roomy and apertures stay open in letters like C, S, and e, supporting clarity at display and UI sizes. Proportions lean broad with stable, even rhythm; the forms keep consistent corner radii across rounds (O, Q, 0, 8) and rounded joins in letters like n, m, and u.
Well suited to user interfaces, dashboards, and app branding where a modern, rounded-technical voice is desired. The broad proportions and open counters make it effective for headlines, packaging, and signage, especially in contexts that benefit from a clean geometric aesthetic. It can also work for short-to-medium text in contemporary layouts when a distinctive squared-round sans is appropriate.
The overall tone reads contemporary and tech-forward, with a sleek industrial polish softened by rounded corners. It suggests digital interfaces, hardware branding, and modern product design—precise and efficient, but not cold. The squared-round geometry also carries a subtle retro-futurist flavor reminiscent of sci‑fi UI typography.
The design appears intended to merge geometric clarity with friendly rounding, using a consistent superellipse language to create a cohesive, system-like typeface. It prioritizes legibility and a strong visual identity, aiming for a contemporary technological feel without sacrificing approachability.
Capitals are built from straight stems and rounded rectangles, producing a strong, sign-like presence. The numerals match the same geometry, with rounded-square 0 and stacked, rectangular 8 that reinforce a consistent system. Diagonals (V, W, X, Y, Z) are sharp and energetic, contrasting with the softened bowls and giving the alphabet a lively cadence.