Sans Normal Alruh 7 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, logos, ui, packaging, modern, tech, friendly, clean, confident, clarity, approachability, modernity, display impact, brand presence, rounded, geometric, monoline, soft corners, open counters.
A heavy, rounded sans with monoline strokes and softened corners throughout. The forms lean geometric, with circular bowls, open apertures, and smooth joins that keep the texture even at large sizes. Terminals are generally straight or gently rounded rather than flared, and curved letters like C, G, and S feel built from broad arcs with consistent stroke thickness. Numerals follow the same rounded construction, with simple, stable shapes and a clear, contemporary rhythm in running text.
Best suited for headlines, brand marks, and prominent display use where its rounded geometry and strong weight can carry personality and clarity. It also works well for UI labels, app or dashboard typography, and packaging callouts where a friendly, modern sans is desired.
The overall tone is contemporary and approachable, combining a tech-forward cleanliness with a friendly softness from its rounded geometry. Its weight and wide stance give it a confident, assertive voice without feeling aggressive, making it feel at home in modern digital and product contexts.
The design appears intended to deliver a modern, geometric sans with softened edges that stays readable and consistent in bold display settings. It balances a tech-oriented construction with a warmer, approachable finish, aiming for clear recognition and an even typographic color in short to medium-length text.
The sample text shows strong uniformity and spacing that creates a solid, blocky color, especially in all-caps. Round letters (O, Q, 0, 8, 9) read particularly smooth and prominent, reinforcing the geometric character and giving headlines a steady, polished presence.