Sans Normal Atrey 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Bourton Text' by Kimmy Design (names referenced only for comparison).
Keywords: ui text, body text, signage, product labels, editorial, clean, modern, neutral, friendly, utilitarian, clarity, versatility, readability, approachability, rounded terminals, open apertures, humanist, monoline, unpretentious.
A clean sans with softly rounded corners and terminals and a largely monoline stroke. Proportions feel balanced and practical, with open counters and generous apertures that keep letters from closing up. Curves are smooth and circular without becoming overly geometric, while joins and shoulders stay simple and consistent. Numerals match the text style with clear, straightforward forms and minimal stylization.
This font suits interfaces, instructional content, and general-purpose text where steady rhythm and easy recognition matter. It will also work well for signage and labeling thanks to its open shapes and uncluttered construction, and it can carry longer editorial passages without calling attention to itself.
The overall tone is modern and neutral with a mild friendliness from the rounded detailing. It reads as straightforward and dependable rather than expressive, projecting clarity and approachability in continuous text.
The design appears intended as a versatile workhorse sans: clear, contemporary, and comfortable to read across sizes. Rounded finishing and open forms suggest an emphasis on approachability while maintaining a disciplined, consistent structure for everyday communication.
Letterforms avoid sharp spikes and hard corners, giving the texture a calmer, less technical feel. The lowercase shows a simple single-storey structure where expected (e.g., a and g), supporting an informal, readable rhythm in paragraphs.