Sans Normal Atgat 11 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Salda' by Hurufatfont, 'Eastman Grotesque' by Zetafonts, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, branding, clean, modern, neutral, friendly, straightforward, clarity, versatility, neutrality, modernity, consistency, geometric, rounded, open counters, high legibility, even rhythm.
A clean sans with largely geometric construction and gently rounded curves. Strokes are even and smooth, with open apertures and clear counters that keep forms airy at text sizes. The uppercase set reads disciplined and steady, while the lowercase maintains simple, familiar shapes with restrained detailing and minimal modulation. Spacing and sidebearings feel balanced, producing an even texture across words and lines.
Well suited to interfaces and product experiences where clarity and consistency are important, as well as editorial layouts and everyday documentation. Its even color and open shapes also make it effective for signage and wayfinding, and it can serve as a neutral base for contemporary branding and marketing materials.
The overall tone is modern and matter-of-fact, with a subtle friendliness coming from the rounded geometry and open forms. It feels contemporary and unobtrusive, aiming to support content rather than draw attention.
The design appears intended as a dependable, general-purpose sans that prioritizes legibility and an even typographic texture. Its geometry and restrained personality suggest a goal of broad usability across both display sizes and continuous reading.
Letterforms show consistent curve logic and terminal treatment, giving the font a cohesive, systematic look. The numerals match the alphabet’s calm rhythm and stay clear in multi-digit strings, helping with practical reading scenarios.