Sans Normal Derud 3 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Asgard' by Zetafonts (names referenced only for comparison).
Keywords: ui text, body text, editorial, product labels, presentations, clean, modern, neutral, friendly, minimal, readability, versatility, neutrality, clarity, geometric, open counters, smooth curves, even rhythm, crisp terminals.
This typeface presents a clean, geometric sans construction with smooth circular bowls and restrained, consistent stroke endings. Proportions are balanced, with generous apertures and open counters that keep letters like C, S, and e clear at text sizes. Curves and straight strokes meet with tidy joins, and the overall rhythm feels even and unforced, with rounded forms doing much of the structural work across both uppercase and lowercase.
It works well for user interfaces, product communication, and general-purpose typography where clean rendering and quick recognition matter. The open shapes and steady texture make it a comfortable choice for paragraphs, captions, and data-adjacent text that mixes letters and numbers.
The overall tone is modern and neutral, with a mild friendliness coming from the rounded geometry and open shapes. It reads as straightforward and unobtrusive, suited to interfaces or editorial settings where clarity is prioritized over characterful eccentricity.
The design appears aimed at providing a versatile, contemporary sans with dependable readability and a quietly geometric voice. Its restrained detailing suggests an intention to stay legible and consistent across many sizes and contexts rather than call attention to itself.
Uppercase forms stay simple and well-proportioned, while the lowercase maintains a consistent, contemporary texture in running text. Numerals follow the same rounded logic, giving a cohesive, calm presence in mixed alphanumeric settings.