Slab Contrasted Ugru 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Danton' by Hoftype, 'JAF Lapture' by Just Another Foundry, and 'Epica Pro' by Sudtipos (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logotypes, western, vintage, hearty, confident, rugged, display impact, heritage tone, brand presence, poster legibility, bracketed, ball terminals, rounded slabs, soft corners, display.
A heavy slab-serif design with broad proportions and strongly bracketed, rounded serifs that read as sturdy rather than sharp. Strokes are thick with subtly modulated contrast, and many joins and terminals are softened into bulbous, ball-like forms, giving the shapes a slightly swollen, friendly texture. Counters are relatively compact and apertures tend toward closed, contributing to a dense, poster-like color. The lowercase shows a traditional, two-storey construction in places and a generally compact rhythm, while figures are robust and highly legible with prominent slabs and rounded internal shapes.
Best suited to display settings where impact and personality matter: posters, large headlines, storefront-style signage, and packaging. It can also work for short editorial pulls or section titles where a vintage slab voice is desired, while long body text may feel dense due to the heavy stroke mass.
The overall tone is bold and personable, combining old-style warmth with a frontier/heritage flavor. Its soft bracketing and rounded terminals add an approachable, handcrafted feel even at strong display weights, suggesting classic Americana, print ephemera, and rugged branding.
The font appears designed to deliver a classic slab-serif authority with a softened, vintage character—balancing robust, attention-grabbing forms with rounded detailing for friendliness and nostalgia.
The design’s weight and slab treatment create a strong baseline and pronounced horizontal accents, which helps headlines feel grounded. The rounded bracketing and occasional ball terminals keep the texture from becoming overly rigid, making it more inviting than a purely geometric or square-cut slab.