Sans Normal Waluj 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, ui labels, friendly, modern, approachable, playful, clean, legibility, friendliness, modernity, versatility, rounded, soft corners, humanist, open apertures, generous counters.
This typeface presents a sturdy, rounded sans build with softly curved terminals and subtle corner rounding throughout. Strokes are consistently weighty with smooth, circular bowls and generous counters that keep forms clear at display sizes. Proportions read slightly wide and relaxed, with straightforward, open constructions in letters like C, G, S, and e, and a single-storey a that reinforces an informal, humanist feel. Numerals follow the same rounded logic, with a clean, simple 1 and broadly curved 2 and 3 that match the alphabet’s soft geometry.
It performs well in branding and packaging where a friendly, contemporary voice is needed, and it holds up strongly for headlines and short promotional copy. The open shapes and even rhythm also make it a solid option for UI labels, wayfinding-style callouts, and other situations where quick recognition matters at moderate sizes.
The overall tone is warm and approachable, balancing modern simplicity with a gently playful softness. It feels confident and friendly rather than strict or technical, making it well suited to communications that aim to be welcoming and easy to read.
The design appears intended to deliver a contemporary sans with softened geometry—prioritizing friendliness and legibility while retaining a clean, simplified structure for versatile everyday use.
Curves dominate the design, and joins are kept smooth, avoiding sharp internal angles. Spacing appears comfortable in the sample text, supporting a steady rhythm in mixed-case settings and maintaining clarity in dense lines.