Sans Normal Ilriv 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Hando Soft' by Eko Bimantara and 'Marlin Sans' and 'Marlin Soft' by FontMesa (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, chunky, approachable, modern, approachability, impact, clarity, modernity, simplicity, rounded, soft corners, heavy weight, bubbly, blunt terminals.
This font is a heavy, rounded sans with thick, even strokes and softly squared curves. Letterforms are built from broad, circular bowls and wide shoulders, with blunt terminals and minimal modulation. Counters are generous for the weight, and joins stay smooth, giving the design a consistently padded, compact texture. The lowercase shows simple, sturdy constructions with single-storey forms and rounded dots, while the numerals echo the same wide, soft geometry for a cohesive set.
It’s best suited to headlines, branding, packaging, and promotional graphics where a friendly, bold presence is needed. The weight and rounded construction also work well for signage and short UI labels when a warm, approachable tone is desired, especially in larger sizes.
The overall tone is warm and upbeat, leaning toward a toy-like, friendly voice rather than a technical or formal one. Its chunky silhouettes and rounded corners create an inviting, casual personality that feels contemporary and accessible.
The design appears intended to deliver a strong, high-impact sans that stays personable through rounded geometry and simplified forms. Its emphasis on broad curves and blunt endings suggests a focus on modern display use where readability and friendliness need to coexist.
At text sizes the dense color and broad proportions read as confident and attention-grabbing, with spacing that appears tuned for solid blocks of display copy. The shapes prioritize smoothness and uniformity over sharp detail, which helps maintain clarity in bold settings.