Sans Normal Asmov 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cirta' by Eurotypo, 'Possible' by K-Type, 'Oslo' by Wilton Foundry, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, editorial, branding, modern, clean, friendly, neutral, functional, legibility, versatility, neutrality, modernity, simplicity, geometric, rounded, open, crisp, minimal.
A clean sans with gently geometric construction and low-contrast strokes. Curves are smooth and nearly circular in letters like C, O, and Q, while straight stems and horizontal terminals stay crisp and unembellished. Proportions feel balanced with a moderate x-height, generous counters, and open apertures that keep forms readable; the lowercase shows a single-storey a and g and a simple, loopless j descender, reinforcing a straightforward, contemporary rhythm. Numerals are clear and evenly weighted, matching the overall calm, consistent texture in text.
It works well for UI and product copy where clarity at common text sizes matters, and it scales cleanly for headings, signage, and general-purpose editorial layouts. The neutral, geometric character also suits contemporary brand systems that need a versatile sans for both digital and print.
The overall tone is modern and approachable without becoming playful. Its restrained geometry and even color give it a matter-of-fact, dependable presence suited to everyday interface and brand communication.
The design appears aimed at a general-purpose, contemporary sans that prioritizes legibility and a smooth, geometric feel. Its minimal detailing and consistent rhythm suggest it was intended to be broadly usable across interfaces and brand communications rather than to project a highly stylized voice.
Round letters remain smooth and stable in display sizes, and the consistent stroke modulation helps maintain an even typographic color across lines. The design leans toward clarity and neutrality, with minimal stylistic quirks beyond its softly geometric shaping.