Print Dagag 12 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: children’s media, packaging, posters, greeting cards, headlines, playful, hand-drawn, whimsical, friendly, casual, human warmth, playful tone, hand-lettered look, casual readability, rounded, quirky, lively, soft terminals, bouncy.
A casual hand-drawn print with rounded, slightly condensed forms and a gently uneven rhythm. Strokes show modest contrast and subtle tapering, with soft, brush-like terminals that vary from letter to letter. Curves are emphasized over sharp corners, and proportions are intentionally irregular, giving the alphabet a lively, human cadence while keeping overall shapes clear and readable. Uppercase and lowercase share the same informal construction, with simple single-storey forms and a loosely consistent baseline and spacing.
This font suits short to medium-length copy where a friendly, informal voice is desired—children’s books, classroom materials, craft branding, packaging, event posters, and greeting cards. It also works well for playful headlines, pull quotes, and social graphics where personality is more important than typographic neutrality.
The overall tone is warm and approachable, with a whimsical, storybook feel. Its uneven stroke endings and bouncy proportions convey spontaneity and personality, suggesting a lighthearted, conversational voice rather than a formal one.
The design appears intended to capture the charm of quick, confident hand lettering while remaining structured enough for comfortable reading. Its slightly condensed skeleton and consistent overall weight suggest a practical display/text hybrid aimed at approachable, characterful communication.
In text, the tight, slightly narrow letterforms help maintain economy of space while the variable stroke finishing adds texture. The numerals follow the same drawn logic, pairing simple silhouettes with small idiosyncrasies that keep them cohesive with the letters.