Serif Normal Juban 2 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, headlines, literature, classic, formal, literary, authoritative, readability, tradition, elegance, authority, publishing, bracketed, calligraphic, crisp, refined, bookish.
A high-contrast serif with crisp hairlines, weighty vertical stems, and distinctly bracketed serifs. The letterforms show moderate stroke modulation and tapered terminals that give a subtly calligraphic finish without becoming ornate. Proportions are balanced with a steady rhythm in text, while capitals feel stately and slightly wide, supporting strong headline presence. Curves are smooth and controlled, counters are open, and the overall drawing maintains a consistent, traditional texture across uppercase, lowercase, and numerals.
Well-suited to book and long-form editorial typography where a traditional serif texture is desired, and it also performs convincingly for magazine features, essays, and formal print collateral. The strong capitals and contrast make it effective for headings, pull quotes, and titles that need a classic, authoritative voice.
The font conveys a classic, formal tone associated with traditional publishing and institutional communication. Its sharp contrast and confident serifs add seriousness and authority, while the measured modulation keeps it polished rather than decorative.
The design appears intended as a conventional text serif that balances readability with a refined, high-contrast look. It aims to deliver familiar, publishable forms with enough sharpness and modulation to feel elegant in display sizes while remaining steady in paragraphs.
Numerals follow the same contrast and serif logic as the letters, presenting clear silhouettes suitable for mixed alphanumeric settings. In the sample text, the face maintains an even typographic color with pronounced vertical emphasis, giving paragraphs a composed, editorial feel.