Sans Normal Aglom 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Zin Sans' by CarnokyType, 'Gotham' by Hoefler & Co., 'Morandi' by Monotype, and 'Core Sans N' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, utilitarian, clean, direct, space saving, visual impact, system clarity, modern tone, compact, geometric, closed apertures, flat terminals, tight spacing.
A compact, heavy sans with a straightforward geometric construction and minimal stroke modulation. Round letters are slightly condensed and read as firm ovals, while straight-sided forms keep crisp, flat terminals and squared-off joins. Counters are relatively tight and apertures tend toward closed, giving the face a dense, economical texture. The lowercase shows a single-storey a and g, a small-shouldered r, and a sturdy, short t crossbar, contributing to a consistent, no-nonsense rhythm across words and lines.
Best suited for headlines, subheads, and short blocks where a condensed, high-impact word shape is needed. It can work well for branding and packaging systems that want a compact, modern sans, and for signage or labels where space is limited and a dense, forceful tone is desirable.
The overall tone is strong and pragmatic, with a contemporary, workmanlike voice. Its density and compactness feel efficient and authoritative rather than expressive or playful, leaning toward a functional, matter-of-fact presence in display settings.
The design appears intended to deliver maximum impact in limited horizontal space, prioritizing solid silhouettes, consistent geometry, and an even, economical texture. Its simplified terminals and tight counters suggest an emphasis on clarity at larger sizes and on maintaining a firm, contemporary voice across a wide range of words.
Uppercase proportions are compact with broad strokes that emphasize silhouette over internal whitespace, and diagonals (V, W, X, Y) appear sharply cut and stable. Numerals follow the same sturdy logic, with clear, blocky forms suited to quick scanning.