Sans Normal Ulguz 17 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, headlines, editorial, ui text, posters, modern, clean, neutral, friendly, versatility, legibility, modernization, neutral tone, editorial clarity, open apertures, low stroke modulation, generous spacing, crisp terminals, balanced proportions.
This typeface presents as a clean, contemporary sans with subtly modulated strokes and smooth, continuous curves. Uppercase forms are balanced and slightly wide, with open counters and restrained joins that keep shapes clear at display sizes. Terminals are mostly straight or softly tapered, and the overall drawing favors even rhythm over strict geometric rigidity. Numerals and lowercase show a consistent construction, with comfortable spacing and clear differentiation between similar forms.
It suits brand identities and marketing materials that need a modern, understated sans, and it performs well for headlines and subheads where its smooth curves and open counters read cleanly. The even rhythm and clear letterforms also make it a solid choice for interface typography and general-purpose editorial settings, particularly at medium-to-large sizes.
The overall tone is neutral and polished, with a calm, modern presence rather than an overtly technical or playful voice. Its smooth curves and open forms give it an approachable, readable character that still feels professional and composed.
The design appears aimed at a versatile, contemporary sans that prioritizes clarity and a steady typographic color, with just enough stroke modulation to feel refined in print and on screen. Its proportions and spacing suggest an intention to work broadly across branding and text-forward layouts without a strongly stylized signature.
The sample text suggests strong legibility in larger settings, helped by open apertures in letters like C, G, e, and s, and a straightforward, uncluttered lowercase. The capital Q features a clear tail, and the figures appear designed to sit comfortably alongside text without calling excessive attention.