Sans Normal Afgul 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cambridge' by AVP, 'Elisar DT' by DTP Types, 'Mute' by Indian Type Foundry, 'Camphor' and 'Morandi' by Monotype, 'Immanent' by Paulo Goode, and 'Infoma' by Stawix (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, sports branding, modern, dynamic, sporty, confident, energetic, emphasis, momentum, modernity, clarity, impact, oblique, rounded, geometric, clean, sturdy.
This typeface is a slanted, sans design with sturdy strokes and smooth, rounded curves. Letterforms show a clean, geometric construction with broad circular bowls (notably in O/Q and 8/9) and simplified terminals that keep the silhouette crisp. Counters are open and generous, and the overall texture reads even and dark, with consistent stroke weight and minimal modulation. The italic angle and slightly compact shapes create a forward-leaning rhythm that feels purposeful while remaining legible at display sizes.
It performs best where a strong, modern presence is needed: brand marks, campaign headlines, posters, and packaging systems that benefit from an energetic italic voice. The sturdy shapes and open counters also make it suitable for short-to-medium blocks of prominent text such as landing-page hero copy, product callouts, and signage where emphasis and speed are desired.
The overall tone is modern and energetic, with an assertive, forward-leaning stance. Its smooth geometry and heavy presence suggest a confident, contemporary voice suited to active or tech-adjacent branding. The feel is practical rather than decorative, emphasizing clarity and momentum.
The design appears intended to deliver a contemporary sans italic optimized for impact and clarity. By combining rounded geometric forms with a pronounced slant and robust stroke weight, it aims to communicate momentum and confidence while keeping letterforms straightforward and highly readable in display-oriented settings.
Rounded forms stay consistent across uppercase, lowercase, and numerals, giving the set a cohesive, engineered look. Numerals appear clear and robust, and the punctuation shown in the sample text fits the same clean, no-frills construction, helping the font maintain a unified color in headlines and short passages.