Serif Normal Urgov 2 is a light, very narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, invitations, branding, refined, literary, classic, formal, airy, elegant text, classic tone, space-saving, formal voice, editorial clarity, bracketed, sharp, high-waisted, calligraphic, elegant.
This serif typeface shows tall, slender proportions with a crisp, lightly built color and clear stroke modulation. Serifs are fine and bracketed, with pointed terminals and tapered joins that give the outlines a slightly calligraphic, engraved feel. Curves are narrow and controlled, counters are relatively tight, and the overall rhythm is vertical and orderly, producing a clean, delicate texture in lines of text. Numerals follow the same narrow, refined construction with subtle contrast and sharp finishing details.
It performs well in editorial and book contexts where a refined serif voice is desired, especially for headings, pull quotes, and elegant body text at comfortable sizes. It also suits formal collateral such as invitations, programs, and boutique branding where a slender, classic texture helps convey sophistication.
The tone is classic and literary, combining elegance with a slightly dramatic sharpness in its terminals. It reads as poised and formal, suited to environments where restraint and refinement are more important than warmth or heft.
The design appears intended to deliver a conventional text-serif foundation with a more slender, elegant silhouette, using crisp bracketed serifs and controlled contrast to produce a polished, literary feel while remaining broadly readable.
The design leans on vertical emphasis and tight spacing potential, with distinctive pointed stroke endings that add character without becoming ornamental. In text, the light color and narrow forms create an airy page but can look delicate at small sizes or on low-contrast backgrounds.