Slab Square Udlal 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Fried Chicken' by FontMesa (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sportswear, confident, vintage, editorial, sporty, rugged, impact, sturdiness, display, retro feel, headline clarity, bracketed, blocky, compact, punchy, upright stress.
A heavy, right-leaning slab serif with blocky, bracketed serifs and broadly rounded curves. Strokes are thick and largely even, with minimal contrast, giving the letterforms a sturdy, poster-like presence. Counters are relatively open for the weight, and the overall set feels generously proportioned with strong horizontals and crisp, squared-off terminals. The italic is more of a robust oblique: forms stay solid and constructed rather than calligraphic, maintaining consistent rhythm across uppercase, lowercase, and figures.
Best suited to headlines, deck copy, and short blocks of emphasis where its weight and slabbing can do the work—posters, packaging, labels, and bold brand systems. It can also serve for pull quotes or display-forward editorial layouts where a strong italic voice is desired.
The tone is assertive and energetic, mixing a classic, old-school print feel with a contemporary, headline-ready punch. It reads as practical and hardworking rather than delicate, suggesting tradition, reliability, and a bit of sporty swagger.
The design appears intended to deliver a forceful italic slab serif voice that remains highly structured and readable, prioritizing impact and consistency over delicate detailing. It aims to combine traditional slab-serif sturdiness with a modern, attention-grabbing slant for display settings.
Uppercase shapes stay broad and stable with pronounced slabs, while the lowercase keeps a straightforward, legible construction that holds up well in the sample paragraph. Numerals match the overall heft and lean, appearing built for emphasis rather than quiet text.