Sans Normal Jakab 2 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, informal, playful, casual, approachability, display clarity, retro warmth, casual tone, brand personality, rounded, soft, open, bubbly, loose.
A rounded sans with soft, inflated strokes and smoothly curving joins. Proportions are generously wide, with open counters and a relaxed, slightly uneven rhythm that reads as intentionally informal rather than strictly geometric. Terminals tend to be blunted and gently tapered, and bowls and curves lean toward circular/elliptical construction without sharp corners. The overall texture is airy and spacious, with simple, clean letterforms that keep details to a minimum.
Well-suited to headlines and short blocks of copy where a friendly, wide presence is desirable, such as posters, packaging, and brand messaging. It also works for signage and titles where soft shapes and open counters help maintain clarity while keeping an informal, welcoming tone.
The font conveys a warm, approachable tone with a lighthearted, slightly retro flavor. Its wide stance and softened shapes feel conversational and easygoing, giving text a friendly, human presence rather than a technical or corporate voice.
The design appears intended to provide a clean sans foundation with extra width and softened geometry, trading strict neutrality for warmth and personality. Its simplified, rounded construction suggests an aim toward approachable display typography that remains readable while feeling playful and relaxed.
In running text, the broad letter widths and round forms create a distinctive, open color on the line, while the simplified construction keeps words legible at display sizes. The numerals match the same rounded, casual construction, contributing to a cohesive, approachable set for mixed alphanumeric use.