Sans Normal Apboh 14 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Luxora Grotesk' by Designova (names referenced only for comparison).
Keywords: ui text, web content, wayfinding, presentations, corporate branding, clean, neutral, modern, friendly, straightforward, legibility, versatility, clarity, system neutrality, modernization, open apertures, generous counters, rounded terminals, even rhythm, crisp curves.
This typeface is a clean, contemporary sans with largely even stroke weight and a calm, consistent rhythm. Uppercase forms are built from straightforward geometric structures with smoothly rounded curves and flat, horizontal terminals where appropriate, while lowercase shapes stay simple and open, emphasizing clarity over stylization. Counters are generous (notably in o, e, and a), joins are tidy, and diagonals (V, W, Y) are sharply cut without flare. Numerals follow the same restrained logic, with clear differentiation and minimal quirks.
It suits interface copy, web and app typography, dashboards, and general editorial text where clean rendering and quick recognition matter. The straightforward shapes also work well for signage and informational graphics, and it can serve as a dependable brand sans for systems that need consistency across headings and body text.
The overall tone is neutral and modern, projecting clarity and practicality rather than personality-driven expressiveness. Its smooth curves and open forms add a mild friendliness, making it feel approachable while still businesslike and precise.
The design appears intended as a broadly usable, contemporary sans focused on legibility and low visual noise. Its restrained details and open constructions suggest an aim to perform reliably across many contexts, from on-screen reading to clear titling.
Letterforms show a balance between geometric roundness and human-readable proportions: round characters remain stable and circular, while verticals and horizontals stay crisp for a clean text color. Spacing appears even and controlled in the sample paragraphs, supporting continuous reading without looking tight or compressed.