Sans Normal Dobuk 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: ui text, web design, editorial, presentations, branding, clean, modern, friendly, neutral, minimal, versatility, readability, modern utility, clarity, geometric, rounded, open, crisp, balanced.
A clean, geometric sans with monoline construction and smoothly rounded curves. Letterforms rely on near-circular bowls and open apertures, with restrained terminals and a consistent, even stroke. Proportions feel balanced and orderly, with generous counters and straightforward joins that keep shapes clear at text sizes. Numerals and capitals follow the same calm geometry, with simple, legible forms and minimal stylistic idiosyncrasies.
Well-suited for interface copy, web typography, and general-purpose editorial settings where clarity and a calm texture are priorities. It also works effectively for brand systems and marketing materials that need a contemporary, friendly sans without overt stylistic signaling.
The overall tone is modern and approachable, with a neutral voice that stays out of the way of the content. Its rounded geometry reads friendly rather than technical, while the disciplined consistency keeps it professional and contemporary.
Likely intended as a versatile, design-system-ready sans that prioritizes consistent geometry and clear spacing for reliable reading across sizes. The shapes suggest a focus on neutrality and modern simplicity, making it adaptable to many layouts and content types.
Round characters like C, G, O, and Q emphasize smooth circularity, while diagonals (A, V, W, X, Y) maintain a crisp, controlled rhythm. The lowercase set appears designed for everyday readability, pairing simple construction with open internal spaces that prevent a dense or cluttered texture.