Print Umdir 15 is a bold, very narrow, medium contrast, italic, very short x-height font.
Keywords: posters, packaging, social media, headlines, branding, friendly, casual, playful, handmade, energetic, hand-lettered feel, casual display, warmth, approachability, energy, brushy, rounded, bouncy, organic, expressive.
An informal, brush-pen style print with unconnected letters and a consistent rightward slant. Strokes are rounded and slightly tapered, with a smooth, monoline-leaning feel and occasional pressure-driven thickening on curves and entries. Proportions are compact and tall with tight counters, and the rhythm is lively—letters vary subtly in width and stance, creating a natural, handwritten flow. Terminals are soft and bulb-like, and curves dominate, giving the set a cohesive, drawn-in-one-go character across caps, lowercase, and numerals.
This font suits short-to-medium display text where personality matters: posters, packaging callouts, café or craft branding, social media graphics, and informal headlines. It also works well for quotes, invitations, and labels where a friendly handwritten impression is desired, especially at larger sizes where the brush texture and bounce can be appreciated.
The tone is approachable and upbeat, balancing a confident marker-like presence with a relaxed, personal voice. Its bounce and gentle irregularities make it feel conversational and handmade rather than formal or technical.
The design appears intended to deliver a quick, confident brush-lettered look that stays legible as print rather than connected script. It emphasizes warmth, energy, and a handcrafted feel, aiming for expressive display use with an easygoing, modern casual tone.
Capitals read as simplified script-influenced forms while remaining mostly discrete, which helps maintain a casual “hand-lettered print” look in mixed-case settings. Numerals follow the same rounded, brushed construction, keeping texture consistent in prices, dates, and short numeric strings.