Sans Normal Itlut 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Matroska' by Brainware Graphic (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, bold, modern, friendly, athletic, impact, clarity, modernity, rounded, geometric, blocky, compact counters, high impact.
A heavy, geometric sans with broad proportions and rounded outer curves balanced by crisp, straight terminals. Letterforms rely on simple circular and rectangular construction, with large, open apertures in many characters (notably C, G, S) and tight internal counters in B, P, R, and numerals. Strokes appear consistently thick with clean joins; diagonals in A, V, W, X, Y feel sturdy and engineered rather than calligraphic. Lowercase is compact and robust, with a single-storey a and g and a short, sturdy t, producing dense, even texture in paragraphs and very strong presence in headlines.
Best suited for display settings where impact is needed: branding wordmarks, campaign headlines, posters, and packaging. It also fits sports and tech-forward graphics, as well as short UI labels or signage where bold, immediate legibility is the priority.
The overall tone is assertive and energetic, projecting a contemporary, no-nonsense voice. Its rounded geometry adds approachability, while the mass and width give it a confident, poster-ready feel. The result reads as modern and punchy rather than delicate or formal.
The design appears intended to deliver maximum visual presence with a straightforward geometric structure. It prioritizes strong silhouettes, simple curves, and compact counters to maintain a consistent, high-impact texture across both uppercase and lowercase.
The sample text shows a strong horizontal rhythm and dark typographic color, especially in longer lines. Curved forms (O, Q, 0, 8, 9) are notably smooth and full, while corners stay clean and minimally softened, preserving a technical, constructed look.