Sans Normal Itlut 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Refrankt' by Groteskly Yours, 'Gremlin' by Hazztype, 'Murs Gothic' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, 'Makro' by Tokotype, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, sporty, modern, punchy, friendly, impact, bold clarity, modern branding, approachability, rounded, geometric, compact counters, blunt terminals, high impact.
A heavy, rounded sans with broad proportions and a distinctly geometric construction. Strokes are consistently thick with blunt terminals, while bowls and counters lean toward circular/elliptical shapes. Curves are smooth and full, and joins are clean, producing dense interior spaces in letters like B, P, R, a, and e. The uppercase set reads stable and blocky; the lowercase combines single-storey forms (notably a and g) with wide, sturdy stems and minimal modulation, creating an even, emphatic texture in text.
Best suited to attention-grabbing applications such as headlines, posters, and bold branding systems where its broad stance and rounded geometry can carry visual authority. It also fits energetic contexts like sports, entertainment, and packaging where a strong, friendly voice is desirable.
The overall tone is assertive and energetic, with a friendly softness from the rounded curves. It feels contemporary and high-impact, like display typography meant to be noticed quickly while still staying approachable rather than harsh or industrial.
The design appears intended to deliver maximum impact with simple, geometric letterforms—prioritizing clarity at display sizes and a contemporary, approachable personality. Its rounded shapes and blunt terminals suggest a focus on bold legibility and a confident, modern presence.
The font’s weight and width create strong word shapes and prominent rhythm, especially in all caps. Spacing appears generous enough to keep the heavy forms from clogging at larger sizes, though the compact counters suggest it will look darkest in dense settings or long lines.