Sans Normal Senom 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Equip' by Hoftype and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: ui text, body text, signage, editorial, presentations, clean, modern, friendly, neutral, functional, clarity, versatility, approachability, neutrality, rounded, open apertures, humanist, soft terminals, high legibility.
A clean sans with gently rounded geometry and smooth, low‑contrast strokes. Curves are broadly circular (notably in O, C, and G), while joins and ends stay soft rather than sharp, giving the face a mildly friendly texture. Counters are open and even, with clear differentiation between similar shapes; the lowercase shows single-storey a and g, a simple, open e, and a short-shouldered r. Numerals are straightforward and readable, with a round 0 and a plain 1, maintaining consistent stroke weight and calm rhythm across the set.
Performs well for interface labels, product copy, and general editorial text where consistent rhythm and high legibility are priorities. The friendly roundness also suits wayfinding and informational signage, as well as presentations and marketing materials that need a clean, contemporary voice.
The overall tone is modern and neutral with a soft, approachable edge. It feels practical and contemporary rather than technical, making it suitable where clarity is needed without looking harsh or overly corporate.
Likely designed as an all-purpose, highly readable sans that blends neutral structure with softened details. The round forms, open apertures, and straightforward numerals suggest an emphasis on clarity across both short labels and longer passages.
Spacing appears balanced and unforced in the text sample, supporting steady word shapes and comfortable scanning. Rounded terminals and generous counters help maintain clarity as letters stack in dense lines of copy.