Sans Normal Riluz 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Soft', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, packaging, friendly, modern, clean, approachable, playful, versatility, approachability, clarity, contemporary feel, rounded, soft terminals, geometric, open counters, even rhythm.
A rounded, geometric sans with smooth curves, even stroke color, and gently softened terminals. Letterforms lean on circular and elliptical construction, producing open counters and a steady, readable rhythm. The uppercase set is clean and straightforward, while the lowercase shows friendly, simplified shapes (notably the single-storey forms) that keep the texture light and consistent. Numerals follow the same rounded logic, with clear, simple silhouettes and comfortable spacing.
Well-suited to interface copy and product experiences where clarity and a friendly voice are important. It also works effectively for branding, packaging, and signage that benefit from rounded, contemporary shapes, and it holds up in headlines where the geometric construction reads as clean and confident.
The overall tone is warm and approachable, balancing modern clarity with a subtle playfulness. Its softened geometry avoids sharpness, giving text a calm, inviting presence that still feels contemporary and neutral.
Likely intended as a versatile, everyday sans that reads cleanly while projecting a soft, approachable character. The consistent rounding and geometric construction suggest a focus on contemporary usability across both display and text contexts.
The design maintains a consistent curvature and rounding across letters and figures, which helps unify headlines and running text. Curved joins and generous apertures keep the font from feeling cramped, especially in mixed-case settings.