Sans Normal Ebkol 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica (names referenced only for comparison).
Keywords: ui text, branding, headlines, editorial, presentation, modern, clean, approachable, dynamic, neutral, emphasis, clarity, versatility, contemporary tone, humanist, open apertures, soft curves, oblique slant, round terminals.
This is an oblique sans with low contrast strokes and a smooth, rounded construction. Curves are drawn with an even, elliptical rhythm and gently softened joins, while straight strokes stay clean and unembellished. Proportions feel balanced and readable: counters are open, bowls are generous, and spacing is steady without looking rigid. The italics are clearly built as a slanted companion rather than a calligraphic italic, keeping consistent stroke behavior across letters and numerals.
It works well for interface typography, product branding, and general-purpose editorial settings where an italic voice is needed for emphasis. The open forms and even stroke color also suit short headlines, captions, and presentation graphics where clarity and a modern tone are priorities.
The overall tone is contemporary and straightforward, with a friendly, accessible demeanor. Its slant adds motion and emphasis without becoming decorative, giving it an energetic but still professional voice.
The design appears intended as a practical, modern italic sans that stays neutral and legible while providing a sense of forward motion. Its rounded geometry and restrained detailing suggest a focus on versatility across both display and text contexts.
Round forms like C, G, O, and Q show smooth circularity and stable weight distribution, and the numerals follow the same calm, sans logic with clear silhouettes. The lowercase maintains a simple, utilitarian feel, prioritizing clarity over stylized gestures.