Sans Normal Relef 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' and 'Impara' by Hoftype and 'Big Vesta', 'Dialog', and 'Praxis' by Linotype (names referenced only for comparison).
Keywords: branding, headlines, ui text, packaging, signage, friendly, modern, approachable, confident, clean, versatility, readability, warmth, modernity, clarity, soft terminals, rounded shapes, open counters, compact spacing, slightly condensed caps.
A robust sans serif with rounded geometry and smooth, low-contrast strokes. Curves are generously drawn and counters stay open, giving letters like C, G, and S a clear, airy interior. Terminals read as softly finished rather than sharp, while straight strokes remain firm and vertical, producing an even rhythm in text. Uppercase forms feel slightly compact in width, and the lowercase shows clear differentiation (single-storey a and g, simple i/j dots) with a stable baseline and consistent stroke behavior across letters and numerals.
It performs well for branding and headlines where a warm, modern sans is desired, and it remains readable in UI labels and short-form text thanks to open counters and steady stroke rhythm. The solid presence also suits packaging and signage where clarity and friendliness need to coexist.
The overall tone is friendly and contemporary, balancing sturdiness with softness. Its rounded construction keeps it approachable, while the solid weight gives it a confident, straightforward voice suitable for modern branding and interface communication.
The design appears intended as a versatile, contemporary sans that emphasizes approachability through rounded forms while maintaining enough firmness for clear communication. Its letterforms prioritize clean silhouettes and consistent rhythm to work reliably across display and general-purpose settings.
At larger sizes the round joins and broad curves become a defining feature, creating a cohesive, smooth texture. Numerals follow the same rounded logic, with clear shapes and minimal stylistic distraction, supporting utility-focused typography.