Sans Normal Atrem 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui, branding, editorial, signage, presentations, clean, modern, neutral, friendly, technical, versatility, clarity, system design, legibility, modernity, rounded terminals, open apertures, geometric, minimal, even rhythm.
A clean sans with rounded, softly squared geometry and smooth, continuous curves. Strokes are monolinear with minimal modulation, and terminals tend to finish with gentle rounding rather than sharp cuts, giving the letters a calm, polished edge. Uppercase forms read structured and geometric, while the lowercase keeps a straightforward, utilitarian construction with open counters and clear joins. Spacing and proportions produce an even texture in paragraph settings, with numerals and capitals aligning to the same restrained, contemporary logic.
Well-suited for interface text and product UI where clarity and a steady typographic color matter. It also fits contemporary branding systems, editorial subheads and body copy, and environmental or wayfinding applications that benefit from simple, open letterforms. Its clean construction makes it effective for dashboards, reports, and presentation typography.
The overall tone is modern and neutral with a subtle friendliness from the rounded finishing and open shapes. It communicates clarity and approachability rather than personality-driven eccentricity, making it feel reliable and broadly applicable. The result leans slightly technical—clean and systematic—without becoming cold or rigid.
The design appears intended as a versatile, general-purpose sans that balances geometric structure with mild softness for comfortable reading. Its consistent stroke behavior and restrained forms suggest a focus on clarity, predictability, and cross-context usability rather than expressive display styling.
Curves are consistently controlled and circular, and letterforms avoid decorative quirks, favoring predictable silhouettes and stable verticals. The sample text shows smooth reading flow at text size, with punctuation and numerals keeping the same understated, rounded feel as the letters.