Sans Normal Mural 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Matt' by Fontfabric, 'Binate' by Monotype, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, stickers, playful, friendly, punchy, retro, cartoonish, impact, approachability, simplicity, branding, display, rounded, blocky, compact, soft, chunky.
A heavy, rounded sans with compact counters and a strongly geometric construction. Strokes are consistently thick with minimal modulation, and terminals are mostly blunt, giving the forms a solid, block-like silhouette while still retaining soft curvature in bowls and rounds. The face is relatively wide with generous letter widths in many capitals, and it uses simplified joins and sturdy diagonals that keep shapes bold and stable. Lowercase forms lean toward single-storey, simplified structures (notably a and g), reinforcing an uncomplicated, display-forward rhythm.
This font works best for large-scale display settings such as headlines, posters, branding marks, product packaging, and short emphatic callouts. It can also suit playful UI accents or badges where a strong, friendly presence is needed, while longer passages will generally benefit from larger sizes and ample spacing.
The overall tone is confident and approachable, with a playful, slightly retro feel. Its chunky geometry and rounded forms read as friendly and energetic, making it well-suited to attention-grabbing, informal messaging rather than subtle editorial typography.
The design appears intended to deliver maximum visual weight and immediate readability through simplified, rounded geometry. It prioritizes a bold, approachable personality and consistent, high-impact silhouettes that hold up well in branding and promotional contexts.
In text, the dense color and tight interior spaces create strong impact but can reduce clarity at smaller sizes, especially where counters narrow (for example in e, a, and numbers like 8 and 9). Numerals appear bold and compact, with smooth curves and straightforward, sign-like shapes that match the letters’ sturdy rhythm.