Sans Superellipse Ugkow 7 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Laqonic 4F' by 4th february, 'Uniform Italic' by Miller Type Foundry, 'Calps' and 'Calps Sans' by Typesketchbook, and 'Chairdrobe' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, retro, assertive, dynamic, industrial, impact, motion, compactness, bold branding, display legibility, condensed, slanted, blocky, rounded corners, compact.
A compact, heavy sans with a consistent forward slant and tightly controlled proportions. Letterforms are built from rounded-rectangle geometry, giving counters and curves a squarish, superelliptical feel rather than circular rounds. Strokes are uniform and dense, with blunt terminals and small apertures that emphasize mass and solidity. The overall rhythm is condensed and punchy, with simplified shapes in both capitals and lowercase and sturdy, monoline numerals.
Best suited for short, high-impact settings such as headlines, event posters, sports and team identity, product packaging, and bold wayfinding or storefront signage. It can work for brief emphasis in UI or editorial callouts, but the dense, compact shapes are optimized for display sizes rather than long-form reading.
The font reads as energetic and forceful, combining a sporty, poster-like punch with a slightly retro, utilitarian attitude. Its slant adds motion and urgency, while the rounded corners keep the tone approachable rather than harsh.
Likely designed to deliver maximum impact in a compact footprint, pairing condensed width with a dynamic slant for motion and emphasis. The rounded-rectangle construction suggests an intention to feel modern and industrial while remaining friendly and highly legible at display scale.
Capitals feel tall and compact, and the lowercase maintains a sturdy, upright structure despite the slant, with single-storey forms where applicable. The figures are bold and compact with a sign-painting/scoreboard practicality, and the overall texture stays dark and even in paragraphs, making it most effective when used with generous spacing and size.