Sans Superellipse Hogow 4 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream, 'Newhouse DT' by DTP Types, 'Helen Bg' by HS Fonts, 'Murs Gothic' by Kobuzan, 'Helvetica' by Linotype, 'CG Triumvirate' by Monotype, and 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, confident, industrial, punchy, modern, utilitarian, space saving, high impact, modern utility, brand presence, condensed, blocky, sturdy, compact, high-impact.
A compact, heavy sans with a condensed stance and tightly contained counters. Curves are built from squarish, superellipse-like rounds, giving O/C/G and the bowls in b/d/p a firm, structured feel rather than a purely circular one. Strokes are broadly uniform with crisp terminals and minimal modulation, producing a solid, poster-friendly texture. The lowercase leans toward simple, constructed shapes (single-storey a and g), with short extenders and an overall dense rhythm that holds together strongly in lines of text.
Best suited to headlines, posters, and signage where strong presence and tight spacing efficiency are priorities. It can also work well on packaging and brand marks that need a compact, impactful wordshape, especially in short phrases and bold typographic layouts.
The tone is assertive and no-nonsense, with an industrial, workmanlike presence. Its compact width and weight create a loud, headline-forward voice that reads as contemporary and functional rather than delicate or expressive.
The design appears intended to deliver maximum impact in limited horizontal space, using squared-round geometry and sturdy strokes to keep forms stable and highly legible at display sizes.
Round letters maintain a squared-off geometry that keeps counters from opening too wide, reinforcing the dense color on the page. Numerals match the heavy, condensed build and sit comfortably alongside caps without feeling overly decorative.