Sans Normal Linuv 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'MVB Embarcadero' by MVB, 'Core Sans N SC' and 'Core Sans NR' by S-Core, 'Gelder Sans' by The Northern Block, 'Morph' by TipoType, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, energetic, modern, friendly, impact, motion, display, attention, bold branding, forward-leaning, compact apertures, tight spacing, rounded forms, ink-trap hints.
A heavy, forward-slanted sans with broad proportions and rounded, elliptical construction. Strokes are thick and steady, with subtle modulation and occasional angular shears at joins that add bite to the otherwise smooth curves. Counters run relatively compact and apertures are somewhat tight, giving a dense, high-impact texture. Terminals are mostly clean and blunt, while diagonals and curves maintain a consistent, engineered rhythm across caps, lowercase, and numerals.
Best suited to headlines, posters, and display settings where bold presence and momentum are desirable. It can work well for branding systems—especially sports, streetwear, and energetic consumer products—where a dense, modern texture helps create a strong voice. For longer passages, it will be most comfortable when set with generous spacing and size.
The overall tone is punchy and confident, with a sense of motion created by the consistent slant and stout stroke weight. It reads as contemporary and sporty, balancing friendly roundness with an assertive, attention-grabbing presence.
The design appears intended to deliver a fast, powerful display voice: broad, rounded letterforms pushed into a cohesive slanted stance for immediacy and impact. The emphasis is on strong silhouettes and a compact, consistent texture that holds together in large-scale typography.
In the sample text, the weight and slant create a strong typographic color that can build emphasis quickly, especially at headline sizes. The figures are bold and straightforward, and the lowercase shows sturdy, compact shapes that prioritize impact over airy openness.