Sans Normal Abgig 15 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, advertising, ui text, modern, friendly, clean, lively, informal, approachability, readability, motion, contemporary tone, versatility, humanist, oblique, rounded, open, smooth.
A slanted sans with smooth, rounded curves and subtly tapered joins that keep strokes lively without introducing strong contrast. The drawing feels humanist in rhythm: open apertures, generous bowls, and slightly varied letter widths create an easy, flowing texture in words. Terminals are clean and largely unadorned, with occasional angled cuts that reinforce the forward-leaning motion. Figures are simple and readable, matching the letterforms with consistent curvature and a straightforward, contemporary construction.
This style works well for brand identities, packaging, and marketing where a friendly, contemporary voice is needed. It also suits editorial subheads, pull quotes, and short passages where the slant can add emphasis and motion without sacrificing legibility. In digital interfaces, it can serve effectively for labels, buttons, and highlight text that benefits from an energetic, personable feel.
The overall tone is modern and approachable, with an energetic forward lean that reads as active and conversational. Its rounded shapes and open spacing keep it friendly rather than technical, making it feel informal but still polished. The italics-like movement adds a sense of momentum suited to expressive, upbeat messaging.
The design appears intended as a versatile slanted sans that balances clean geometry with humanist warmth. Its open forms and smooth curves suggest a focus on readability, while the consistent forward motion provides built-in emphasis for expressive typography.
The font maintains a consistent slant across capitals, lowercase, and numerals, producing a cohesive line of text. Proportions favor clarity in running copy, with shapes that stay open at small sizes while retaining a smooth, contemporary silhouette in display settings.