Sans Normal Abgen 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Equip' by Hoftype; 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype; 'Candid' by Lucas Tillian; and 'Clear Sans' by Positype (names referenced only for comparison).
Keywords: ui labels, signage, editorial, infographics, branding, modern, dynamic, clean, efficient, technical, clarity, contemporary, emphasis, versatility, neutrality, oblique, monolinear, open apertures, rounded terminals, geometric.
This typeface is an oblique, monolinear sans with a clear geometric backbone. Curves are smooth and broadly circular, while straight strokes keep an even rhythm with minimal modulation. Counters are open and generously shaped, giving letters like a, e, and s a crisp, legible interior. Terminals read as cleanly cut with subtle rounding, and the overall proportions feel balanced—neither especially condensed nor extended—resulting in a steady texture in text. Numerals follow the same simple, rounded construction and align comfortably with the letterforms.
It works well for interface text, navigation labels, and short passages where a clean sans with an italic emphasis is needed. The steady stroke and open counters also make it a good fit for infographics, captions, and modern editorial layouts, as well as brand systems that want a contemporary, no-nonsense voice.
The overall tone is modern and purposeful, with a forward-leaning slant that adds motion and a mildly technical feel. It comes across as pragmatic rather than expressive, suited to communication that wants to feel current, clear, and efficient.
The design appears intended as a versatile oblique sans that maintains clarity and neutrality while adding a sense of speed and emphasis through its consistent slant. Its geometric construction and restrained detailing suggest a focus on dependable everyday typography across digital and print contexts.
The oblique angle is consistent across capitals, lowercase, and figures, creating a cohesive rightward flow in running text. Uppercase forms stay straightforward and geometric, while lowercase shapes favor clarity through open apertures and uncomplicated joins, producing a smooth, even color at larger sizes.