Sans Normal Okgud 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Croih' by 38-lineart and 'Izmir' by Ahmet Altun (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, friendly, modern, confident, clean, approachable, modern impact, clear signage, brand voice, geometric clarity, friendly utility, geometric, rounded, compact, high-clarity, solid.
A solid, geometric sans with round bowls and a compact, even rhythm. Strokes are monolinear and heavy, with smooth curves and clean joins that keep counters open despite the weight. Proportions lean slightly wide in key round letters (O, Q, G) while verticals remain steady and straight, giving a stable, contemporary texture. Terminals are mostly flat and crisp; forms like the two-storey “a” and “g” read as functional and contemporary, with a short-armed “r” and a straightforward, closed “e” that reinforces the font’s compact density.
Well-suited for headlines, branding marks, and short bursts of text where a strong, clean presence is needed. Its compact, geometric shapes also work well for posters, packaging, and signage where quick recognition and a contemporary tone are priorities.
The overall tone is modern and approachable, combining a friendly roundness with confident, no-nonsense weight. It feels contemporary and utilitarian rather than expressive, projecting clarity, solidity, and a calm professionalism.
The design appears intended to deliver a modern geometric voice with high visual impact, prioritizing clear silhouettes, even rhythm, and friendly round forms for confident display typography.
The face maintains strong consistency across curves and straight strokes, with generous interior shapes in letters like “S,” “G,” and “8” helping legibility at larger display sizes. Numerals are sturdy and graphic, with a clear “1” and rounded figures that match the letterforms’ geometric logic.