Sans Normal Asmez 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Polaris' by AVP; 'Cumhuriyet' by Fontuma; 'Intelo', 'Macklin', and 'Macklin Variable' by Monotype; and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, presentations, branding, neutral, modern, clean, friendly, functional, clarity, versatility, modernity, systematic design, geometric, rounded, even, open, crisp.
A clean, geometric sans with smooth, near-circular bowls and consistently rounded joins. Strokes are even with minimal modulation, producing a calm, uniform color in text. Proportions lean slightly wide with generous internal counters; terminals are mostly straight and neatly cut, and the curves stay controlled rather than calligraphic. Numerals and capitals feel steady and engineered, with simple, legible forms and ample whitespace.
It suits interface copy, product labeling, and general-purpose editorial settings where a clean, unobtrusive sans is preferred. The open counters and steady stroke weight also make it a good choice for signage and wayfinding, as well as contemporary brand systems that need a reliable workhorse typeface.
The overall tone is neutral and contemporary, aiming for clarity rather than personality. Its rounded geometry gives it a mild friendliness while still reading as straightforward and utilitarian.
The design appears intended as a versatile, all-purpose sans that prioritizes neutrality, consistency, and everyday readability. Its geometry and restrained details suggest a focus on systematic construction that performs predictably across headlines and text.
Spacing appears comfortable and regular, supporting a stable rhythm across mixed-case text. The circular forms (notably in O/C/G and the round numerals) set a geometric baseline, while diagonals in letters like K, V, W, X, and Y add crisp structure without sharp stylistic flair.