Sans Normal Asmoh 11 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Whitney' by Hoefler & Co. (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, data display, clean, neutral, modern, friendly, technical, utility, clarity, modernization, system consistency, readability, geometric, rounded, crisp, open apertures, even rhythm.
A clean, geometric sans with round, circular bowls and smoothly drawn curves paired with straight-sided stems. Stroke weight appears even and consistent, with minimal contrast and crisp terminals that keep shapes tidy rather than calligraphic. Counters are generally open and legible, and the lowercase shows compact proportions with relatively short extenders, producing a steady, efficient text rhythm. Numerals follow the same simple, rounded construction, matching the overall system and spacing feel.
Works well for user interfaces, product typography, and general-purpose layouts where clarity and a modern, unobtrusive tone are needed. The even strokes and open forms support small-to-medium sizes, while the simple, geometric construction can scale cleanly for headings, labels, and wayfinding-style signage.
The tone is contemporary and neutral with a mild friendliness from the rounded forms. It reads as practical and straightforward, suited to interfaces and informational typography rather than expressive or decorative voice.
Likely designed as a versatile, system-like sans that prioritizes consistency, legibility, and a contemporary geometric voice. The restrained detailing and uniform stroke behavior suggest an intent to perform reliably across mixed content—text, numerals, and short display lines—without drawing attention to itself.
Overall geometry feels consistent across caps, lowercase, and figures, emphasizing predictable repetition of circles and straight lines. The sample text shows stable word shapes and a controlled, uncluttered texture, with punctuation and dots rendered plainly for functional clarity.