Sans Normal Kybis 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type, 'Fact' by ParaType, 'Aago' by Positype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, playful, retro, energetic, friendly, impact, motion, approachability, display clarity, branding, slanted, rounded, bulky, soft terminals, compact.
A heavy, slanted sans with rounded construction and broadly sculpted strokes. Curves are full and elliptical, corners are softened, and terminals tend to end in smooth, slightly angled cuts that reinforce forward motion. Uppercase forms read compact and sturdy with generous bowls (C, O, Q) and simplified joins, while the lowercase maintains a clear, upright skeleton translated into an italic slant, producing a lively texture in words. Figures are bold and open, with simple, punchy shapes designed to hold up at display sizes.
Best suited to bold headlines where impact and motion are priorities—posters, signage, event graphics, and sports-related branding. It also fits packaging and promotional layouts that benefit from a friendly, energetic voice. For longer passages, it will be most effective in short bursts such as subheads, pull quotes, or callouts.
The overall tone is energetic and approachable, with a sporty, poster-like confidence. Its rounded massing and steady rhythm feel friendly rather than formal, evoking retro athletic branding and casual advertising. The pronounced slant adds urgency and movement, giving headlines a sense of momentum.
The design appears intended to deliver maximum visual punch with a forward-leaning, dynamic stance while keeping forms simple and rounded for broad legibility. Its compact, heavy silhouettes and smooth terminals suggest a focus on display communication that feels modern-casual with a retro edge.
The font shows consistent rounding across straight-to-curve transitions, helping dense text remain cohesive despite the heavy weight. Counters stay relatively open for such a dark style, and the slanted rhythm is uniform across letters and numerals, supporting smooth word shapes.