Sans Normal Kybis 2 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Lyu Lin' by Stefan Stoychev, 'Ligurino' by Typodermic, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, playful, bold, dynamic, friendly, impact, motion, approachability, display emphasis, brand voice, rounded, bouncy, compact, soft terminals, slanted.
A heavy, slanted sans with rounded geometry and soft, slightly sheared terminals. Strokes are thick and even, with compact internal counters that stay open enough for display reading. The letterforms lean forward with a lively rhythm, pairing broad curves with straightforward, sturdy verticals and diagonals. Numerals match the same energetic stance, with simplified, robust shapes and minimal detailing.
Works well for headlines, posters, and logo-style wordmarks where a strong, italicized presence helps convey motion and confidence. It suits sports and active-lifestyle branding, product packaging, and promotional graphics that need a bold, friendly voice. For longer passages, it’s most effective in short callouts or large-scale set text where the heavy color remains comfortable to read.
The tone is energetic and upbeat, combining a sporty forward motion with a friendly, approachable softness. It feels bold and attention-seeking without becoming sharp or aggressive, making it suitable for expressive, high-impact messaging.
Likely intended as a high-impact display sans that communicates speed and energy through a consistent forward slant and rounded, resilient forms. The design appears optimized for punchy visibility and approachable character in branding and advertising contexts.
The slant and weight create strong word shapes and a pronounced texture on the line, especially in all caps. Rounded corners and softened joins keep the overall feel casual, while the dense color makes it best suited to larger sizes and shorter bursts of text.