Sans Normal Umris 11 is a light, wide, medium contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: branding, headlines, editorial, packaging, posters, refined, modern, airy, minimal, clarity, modernity, elegance, clean display, brand neutrality, high aperture, open counters, generous spacing, smooth curves, straight terminals.
This typeface presents clean, geometric-leaning letterforms with smooth, circular bowls and a crisp, even rhythm. Strokes are slender with subtle modulation, and most terminals finish squarely without decorative treatment. Proportions feel broad and calm, with open counters and generous sidebearings that create a light, breathable texture in text. The lowercase shows simple, single-storey forms (notably the a and g), while capitals stay restrained and symmetrical with clear, straightforward construction.
It is well suited to brand identities, packaging, and headline work where a modern, spacious impression is desired. In editorial settings it can provide a clean, high-end tone for titles, pull quotes, and short passages, especially when ample leading and tracking are available.
The overall tone is contemporary and refined, projecting clarity and understatement rather than personality-driven quirks. Its airy spacing and smooth geometry give it an elegant, editorial feel that reads as calm and considered.
The design appears intended to deliver a contemporary, geometry-informed look with a light footprint and high clarity, prioritizing open forms and an even typographic color for polished display and brand-forward typography.
Round characters like O and Q are close to circular, with the Q using a short, unobtrusive tail. Diagonal letters (V, W, X, Y) keep sharp joins and maintain the same thin stroke presence as the rest of the set, helping the design feel consistent across angles and curves. Numerals follow the same clean, open approach, with simple shapes and minimal visual noise.