Sans Normal Umrow 2 is a light, very wide, high contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: headlines, magazines, branding, packaging, posters, elegant, refined, editorial, fashion, contemporary, editorial polish, luxury tone, modern refinement, display clarity, crisp, airy, minimal, calligraphic, open.
This typeface uses clean, mostly unadorned strokes paired with pronounced contrast between thick verticals and fine hairlines. Curves are drawn with smooth, near-circular geometry and open apertures, while terminals tend to finish in sharp, lightly tapered points that give the outlines a precise, polished edge. Proportions feel generously spaced with a calm rhythm in text, and the figures follow the same contrast-driven construction with delicate joins and open counters.
It is well suited to display typography where contrast and refined detailing can be appreciated, such as magazine headlines, fashion and lifestyle branding, and premium packaging. It can also work for short subheads or pull quotes when set with comfortable spacing and sufficient size to preserve the hairline detail.
The overall tone is poised and upscale, balancing modern simplicity with a subtle, almost calligraphic sharpness in the terminals. It reads as quiet and confident rather than technical, lending a sense of luxury and editorial restraint.
The design appears intended to deliver a modern, editorial voice with a clean structure and luxurious contrast, emphasizing smooth round forms and precise, tapered terminals for a distinctive yet restrained signature.
In the sample text, the thin connecting strokes and hairlines become a key part of the texture, creating a sparkling, high-end page color at display sizes. The design’s sharp terminal treatment adds character without relying on overt ornament, and round letters maintain consistent curvature and clear internal space.