Sans Contrasted Ullo 3 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, editorial, confident, modern, authoritative, clean, impact, clarity, editorial tone, premium feel, display strength, sturdy, crisp, geometric, rounded, bracketed.
This typeface presents a robust, contemporary sans structure with clear stroke modulation and generous widths. Curves are smooth and full, while terminals tend to finish with firm, flattened cuts that keep counters open and shapes legible at display sizes. The capitals read stable and architectural with broad bowls (B, D, O) and a straightforward, upright stance; diagonals (V, W, X, Y) are weighty and sharply resolved. Lowercase forms are compact and sturdy, with a single-storey a and g, a rounded, soft-shouldered n/m, and a short, assertive t; numerals are similarly hefty with wide, open shapes and strong contrast between thick and thin strokes.
It is well suited to headlines, decks, and short-form copy where its strong color and wide proportions can command attention. The sturdy construction and open counters also make it a good choice for branding and packaging applications that need a confident, polished presence.
The overall tone is editorial and self-assured, pairing modern simplicity with a slightly formal, print-like weight modulation. It feels confident and premium without becoming ornate, giving text a strong, deliberate voice that suits statements and headlines.
The design appears intended as a display-forward sans with refined stroke modulation: bold enough to anchor layouts, but controlled and clean to remain readable and professional. Its proportions and contrast suggest an aim to bridge modern sans clarity with an editorial, print-inspired finish.
Spacing appears comfortable for large settings, and the large counters help prevent dark spots despite the heavy color. The contrast is most noticeable in curved letters and joins, which adds a subtle sophistication while keeping the forms clean and uncluttered.