Sans Normal Sudat 2 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, titles, confident, contemporary, friendly, punchy, editorial, high impact, approachability, modern warmth, brand voice, display clarity, rounded, soft corners, bracketed joins, ball terminals, ink-trap feel.
A heavy, display-minded sans with rounded construction and noticeable modulation in stroke thickness. Curves are full and smooth, while many joins feel gently bracketed, giving the forms a slightly “inked” or softened look rather than rigid geometry. Terminals often finish with subtle swelling or ball-like ends, and counters tend to be generous, keeping shapes open even at a dense weight. The overall rhythm is wide and stable, with a compact, sturdy texture in text despite the rounded details.
Best suited to short-form display settings such as headlines, poster typography, brand wordmarks, and packaging where a bold, friendly voice is needed. It can also work for subheads and callouts in editorial or marketing layouts, especially when you want a dense, high-impact typographic texture without sharp, aggressive corners.
The font reads as modern and approachable, combining bold presence with a warm, slightly playful softness. Its rounded terminals and cushioned curves add friendliness, while the strong weight and crisp silhouettes keep it authoritative and attention-grabbing.
The design appears intended to deliver high impact with a welcoming feel, blending sturdy, contemporary sans proportions with softened, rounded detailing and subtle stroke modulation for character at display sizes.
In the sample text, the strong color holds up well at larger sizes, where the rounded details and terminal swelling become part of the personality. Numerals share the same robust, softened construction, and punctuation appears heavy and clear, contributing to an assertive overall tone.