Sans Normal Afmaj 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Harmonia Sans' and 'Harmonia Sans Paneuropean' by Monotype, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, and 'Soleil' by TypeTogether (names referenced only for comparison).
Keywords: branding, advertising, posters, ui text, headlines, modern, clean, friendly, dynamic, neutral, clarity, modernization, forward motion, versatility, geometric, rounded, oblique, monoline, open apertures.
A slanted sans with monoline strokes and rounded geometry, built from smooth circular and elliptical curves. The letterforms are open and legible, with generous counters, soft joins, and a steady rhythm that keeps texture even across lines. Capitals read as simple and compact, while the lowercase maintains a straightforward construction with rounded bowls and clean terminals. Numerals match the same smooth, geometric logic and sit comfortably alongside the letters.
It works well for brand identities and marketing materials that want a modern, active feel, especially in headlines and subheads. The clean shapes and open forms also support on-screen use for UI labels, short product copy, and informational graphics where clarity matters.
The overall tone is contemporary and approachable, combining a crisp, technical cleanliness with the energy of an oblique stance. It feels efficient and modern without becoming harsh, making it suitable for straightforward communication with a hint of motion.
The design appears aimed at delivering a clear, contemporary sans optimized for a sense of motion and modernity through its oblique posture and rounded, geometric construction. It balances neutrality with friendliness to remain versatile across both display and text-oriented applications.
The slant is consistent across uppercase, lowercase, and figures, helping create forward momentum in longer passages. Curves are emphasized over sharp corners, and spacing appears balanced enough to keep paragraphs readable while still feeling lively.