Sans Other Obgi 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Heavy Duty' by Gerald Gallo, 'Amboy' by Parkinson, and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, signage, industrial, retro, poster, edgy, playful, high impact, distinctive texture, signage feel, diy character, retro edge, angular, chiseled, blocky, stencil-like, geometric.
A heavy, block-built sans with angular, chiseled contours and subtly irregular verticals that taper and bow, giving the strokes a carved, hand-cut feel rather than a mechanically uniform one. Counters are small and often squared, with frequent notches and incisions that create a slightly stencil-like rhythm in letters such as B, P, R, and the lowercase a/e. Terminals tend to be flat but unevenly cut, and several glyphs show deliberate asymmetry (notably S, Z, and some diagonals), producing a rugged texture across lines. Overall spacing reads compact and dense in text, with strong silhouette emphasis and minimal interior whitespace.
Best suited to headlines, poster typography, and branding moments where strong silhouettes and texture are desirable. It can work well for packaging, event graphics, and signage-style compositions, especially when set with generous size and spacing to preserve the interior cuts and notches.
The tone is bold and assertive with a retro-industrial flavor, evoking signage, cut-lettering, and display titling. Its irregular cuts add energy and a slightly rebellious, DIY attitude, keeping the texture lively even in short phrases.
Likely designed as an attention-first display face that combines a solid sans foundation with deliberately cut, chiseled details to create a distinctive, craft-like texture. The goal appears to be high impact and recognizable shapes rather than neutral readability in long text.
The design relies on distinctive negative-cut details and corner shaping to separate similar forms, which increases character but can reduce clarity at smaller sizes. Numerals match the same carved geometry, with squared bowls and sharp internal apertures that maintain a consistent, punchy color on the page.