Serif Other Erby 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Juana' by Latinotype, 'Cotford' by Monotype, and 'High Table' by SAMUEL DESIGN (names referenced only for comparison).
Keywords: headlines, logotypes, posters, magazine covers, branding, fashion, editorial, luxury, dramatic, modern classic, display impact, luxury branding, modernize classic, add edge, high-contrast, flared serif, chiseled, crisp, sculptural.
A sculptural serif with crisp, tapered terminals and sharp wedge-like serifs that feel cut rather than bracketed. Strokes show pronounced thick–thin modulation, with thin hairlines used as incisive accents and heavier verticals carrying the rhythm. Many forms incorporate distinctive triangular notches and ink-trap-like bites at joins and corners, creating a faceted, chiseled silhouette. Counters are generally compact and the overall spacing reads tight but controlled, producing dense, confident word shapes in display sizes.
Best suited for display applications such as headlines, magazine and lookbook typography, campaign posters, and brand marks where the sharp detailing can be appreciated. It also works well for short pulls, titling, and packaging accents where a luxurious, high-contrast serif can carry the visual identity.
The tone is glamorous and assertive, blending classic serif elegance with a contemporary, editorial edge. Its sharp incisions and high-fashion contrast give it a dramatic, boutique feel that reads as premium and slightly provocative.
The design appears intended to reinterpret a classic high-contrast serif through a distinctly carved, angular construction, emphasizing sharp terminals and strategic cut-ins for a more modern, fashion-forward personality.
The uppercase presents especially strong, geometric silhouettes, while the lowercase introduces a livelier, more calligraphic tension through tapered joins and pointed terminals. Numerals follow the same carved logic, with striking interior cuts that make them feel ornamental without losing their basic readability at larger sizes.