Serif Other Emku 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, editorial, packaging, branding, dramatic, theatrical, stylish, ornate, retro, display impact, distinctiveness, vintage flavor, decorative texture, spurred, flared, cut-in, high-waisted, calligraphic.
A decorative serif with sharp, spurred terminals and distinctive cut-in notches that create a stencil-like interplay of solid and negative space. Strokes are robust and sculpted rather than linear, with subtly flared joins and wedges that read as small triangular serifs. Curves are generous and rounded in bowls and counters, while diagonals and arms often end in pointed, blade-like tips, producing a lively, carved silhouette. The design keeps an upright axis and a steady rhythm, with noticeable variation in glyph widths and a high-waisted feel in many lowercase forms.
Best suited to headlines, posters, and editorial display where its carved details and spurred terminals can read clearly. It can add character to branding and packaging, especially for projects aiming for a vintage or theatrical voice, while longer passages will work best in short bursts such as pull quotes or subheads.
The overall tone is bold, theatrical, and slightly mischievous, evoking vintage display typography with a refined edge. Its dramatic spurs and cut-out details give it a crafted, poster-ready personality that feels both classic and unconventional.
Likely intended as a characterful display serif that reinterprets traditional forms with cut-in notches and sharpened terminals to create a distinctive, attention-grabbing texture. The goal appears to be strong recognizability and a crafted, decorative presence rather than neutral body-text restraint.
In text settings the internal notches and tight apertures become prominent, adding texture but increasing visual density. Numerals and capitals show the same sculpted, spurred construction, supporting cohesive titling, while fine details suggest it benefits from generous sizing and spacing.